This year, Small Business Saturday takes place on Nov. 28 – between Black Friday and Cyber Monday. This year is the perfect opportunity to drive sales and recover from losses you’ve experienced during the COVID-19 pandemic.
As the Groupon study shows, more consumers are willing to shop local and support small businesses this year. As a business owner, you likely know firsthand that smaller companies took the biggest hit when COVID-19 first became an issue. Thankfully, you can take advantage of this day by ramping up your marketing efforts and reaching out to your loyal audience. You’d be surprised how many people are in the spirit of giving this time of the year – especially in 2020.
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Key takeaway: Small Business Saturday 2020 falls on Nov. 28. Do something special. Small Business Saturday is a big day, so you should do something to mark the occasion and entice more customers to stop by. You can offer special promotions, host an event (like a kid-friendly activity, a shop-and-sip or a food tasting), bring in local performers or artisans, or add an extra incentive to shop, like offering discounts or donating a portion of the day’s proceeds to a local charity.